X Game was founded by Ken Choi in 1991, a professional windsurfer who represented Hong Kong at the Asian Games and Olympics in the 1980s. He first opened a windsurf shop in North Point with his brothers in 1985, primarily selling windsurfing gear and Taiwanese-made surfboards.
Six years later, he established his own company, Wind N’ Surf International Ltd. (X Game).
As the company grew, it expanded its product range in Hong Kong:
- Snowboarding equipment (1994)
- Wakeboarding gear (1996)
- Kiteboarding equipment (2003)
- Skateboarding products (2006)
- SUP boards (2010)
- Wakesurf boards (2013)
- Wingfoiling equipment (2021)
Today, X Game leads Hong Kong's action sports trend. As the founder, I am passionate about these sports, which means we don’t just sell products – we share valuable expertise to help you find the most suitable equipment. My four-decade career in these fields has enabled X Game to thrive sustainably in the market.
